In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Nevertheless, the rise of digital channels has transformed viewer behaviors. To effectively engage with contemporary viewers, TV news outlets must develop innovative advertising strategies that seamlessly integrate traditional television with digital

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a massive advertising platform. With millions traveling daily, these packed carriages offer businesses an unparalleled opportunity to reach their target market. From eye-catching hoardings to innovative placements, advertisers are utilizing the unique dynamics o